Emma Watson is set to play Belle, the lead in a live action adaptation of fairytale Beauty and the Beast.
The film is set for global release in March 2017, and, as per usual, a series of collectible toys has been created to accompany the film.
One doll of Watson/Belle available from American store JC Penney has delighted the internet, for all the wrong reasons.
Doll collector William Herrington posted this on image sharing website Flickr.
“When you order an Emma Watson doll online but a Justin Bieber doll in a yellow dress & a wig arrives instead,” one Twitter user wrote.
“THIS IS HORRIFYING,” another added.
Mr Herrington, whose Flickr account contains various images of dolls and figurines, said the Belle doll was “creepy” after spotting the toy while at a JC Penney store at the Mesa Mall in Colorado on Friday.
“I knew that Disney Store’s live action dolls are never 100% accurate to the actors, but this one was atrocious!” he told BuzzFeed News.
“Her face was shiny and covered in freckles (that looked more like a skin disease) and her head looked like it was being ripped open and torn where the hair was rooted into the head.”